Lessons from Brand Identity Protection Strategy by Big Bull
Counterfeiting is a big problem for many businesses in Nigeria, from large companies like Big Bull Rice to small businesses trying to grow. When fake…
Author: BrandingSchool.NG
How to build social proof quickly as a small business or startup
In the hustle and bustle of running a small business or startup in Nigeria, the power of social proof cannot be underestimated. Imagine it as…
How to position your startup brand profitably in a market with big players
When you are entering an industry that has already established key players, there are a couple of things you want to be really mindful of…
Lessons from the Erisco Tomato Paste Review and the arrest of the reviewer
In recent news, a Facebook user named Chioma Egodi Jnr expressed dissatisfaction with Nagiko Tomato Paste bought for cooking. In her own words, “I went…
Brand-building lessons from the Apple Watch
When Apple came into the wristwatch space in 2015, they brought forward their core philosophy, which revolved around being innovative and going out of the…
3 quick hacks to fast-track your industry visibility
It’s one thing to be great at what you do, but it’s a totally different thing to be known for it. In the real game…
How to turn an angry customer to a brand advocate
Even if what you are selling is goodness and mercy, there is always the possibility of an unhappy customer. Negative feedback doesn’t always mean something…
Importance of customer lifetime value and how to calculate it
In branding, we talk a lot about improving your customers’ experiences on a regular basis, making them your top priority, and keeping them from considering…
How to manage disruptions without losing your corporate identity
We’re living in a rapidly changing world, and especially in this post-COVID era, the speed at which things are evolving is staggering. Consumer needs and…
The ocean is losing its blue color: Tesla’s CEO considers conventional advertisement
In a surprising turn of events, Tesla’s CEO, Elon Musk, announced during Tesla’s annual shareholder meeting on Tuesday, May 16, 2023, the company’s decision to…