3 quick hacks to fast-track your industry visibility
It’s one thing to be great at what you do, but it’s a totally different thing to be known for it. In the real game…
Author: BrandingSchool.NG
How to turn an angry customer to a brand advocate
Even if what you are selling is goodness and mercy, there is always the possibility of an unhappy customer. Negative feedback doesn’t always mean something…
Importance of customer lifetime value and how to calculate it
In branding, we talk a lot about improving your customers’ experiences on a regular basis, making them your top priority, and keeping them from considering…
How to manage disruptions without losing your corporate identity
We’re living in a rapidly changing world, and especially in this post-COVID era, the speed at which things are evolving is staggering. Consumer needs and…
The ocean is losing its blue color: Tesla’s CEO considers conventional advertisement
In a surprising turn of events, Tesla’s CEO, Elon Musk, announced during Tesla’s annual shareholder meeting on Tuesday, May 16, 2023, the company’s decision to…
What is branding? Why is it important for businesses in 2023?
Branding is a powerful tool that can transform the trajectory of any business, and small business owners in Nigeria are no exception. One thing that…
What you should know about logo design as a business owner
We have plenty of designers right now. As a matter of fact, you can find a designer that fits your budget very easily. Within a…
Threads by Instagram: How is it important to your brand?
Just a couple of days ago, Threads by Instagram was launched, another formidable weapon in Mark’s arsenal that gained more than 75 million users all…
Is every staff member relevant to your overall customer experience?
While many organizations recognize the important role of front-line employees in delivering exceptional customer service, the question still remains: does every staff member play a…