At 50, Maltina Changed Its Face. The Campaign That Followed Tells the Real Story.
At the end of October 2026, Maltina marked half a century in the Nigerian market with a visual identity refresh. The Maltina rebrand is, on…
Author: BrandingSchool.NG
Bolt inDrive Lagos Strike: A Brand Trust Lesson for Every Nigerian Business
Imagine this: it is Monday morning in Lagos, the first day of the Bolt inDrive Lagos strike, and you are already calculating how long the…
NNPC Retail's N66 Petrol Discount: The Brand Lesson Inside Nigeria's Independence Day Promotion
On October 1, 2026, Nigerians queued at petrol stations. Voluntarily. On a public holiday. Because of a N66 per litre discount. The NNPC Retail Independence…
BBNaija’s Billion Votes and the Brand Question Nobody Is Asking
Imagine running a business that received a billion customer interactions in a single year. Not impressions. Not passive reach. A billion deliberate, active engagements. And…
Lagos Life: The Brand Lesson Inside Nigeria’s Viral Game
Imagine launching a product with no PR firm, no press release, no paid ads. You build it in half a day, publish a link, and…
What Burna Boy’s School Teaches Every Nigerian Business Owner About Brand Execution
Imagine you gave ₦250 million to renovate a school in your hometown. You brought in someone you trusted to supervise the execution. You funded a…
Leatherback Rebrands as Foren: What Nigerian Businesses Get Wrong About Brand Recovery
On October 5, 2026, a Nigerian fintech company that had survived a fraud allegation, a founding CEO exit, and a full acquisition changed its name.…
Milsat Nigeria: The Brand Lesson Inside the Postcode Story
Imagine you have been working on something for years. Your team has mapped 65 million properties, building by building, across a country of over 200…
Nigerian Bank Brand Equity: What ₦4.65 Trillion Cannot Buy
Every Nigerian bank now has money. What happened to their brand? Nigeria’s banking sector just completed the most significant capital mobilisation in its history. Thirty-three…
What Tosin Eniolorunda’s TIME100 Next Means for Your Brand
When TIME magazine published the Tosin Eniolorunda TIME100 Next 2026 recognition on Monday, October 5, most of Nigeria’s business media ran the story as a…
NIBSS National Payment Stack Just Hit 100 Million Transactions. Here Is the Brand Lesson Most People Are Missing.
Think about the last digital payment you made in Nigeria. The transfer you sent. The Paystack checkout you clicked through. The OPay or PalmPay or…
PZ Cussons Nigeria Brand Equity Is Showing in the Numbers
Go to any Nigerian home this week and check under the bathroom sink or beside the kitchen counter. There is likely a bar of Joy…