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Market Watch · Case Study · Strategy
At the end of October 2026, Maltina marked half a century in the Nigerian market with a visual identity refresh.
By BrandingSchool.NG
October 23, 2026
Market Watch · Case Study · Leadership · Strategy
Imagine this: it is Monday morning in Lagos, the first day of the Bolt inDrive Lagos strike, and you are
By BrandingSchool.NG
October 22, 2026
Market Watch · Culture · Strategy
On October 1, 2026, Nigerians queued at petrol stations. Voluntarily. On a public holiday. Because of a N66 per litre
By BrandingSchool.NG
October 15, 2026
Market Watch · Culture · Strategy
Imagine running a business that received a billion customer interactions in a single year. Not impressions. Not passive reach. A
By BrandingSchool.NG
October 15, 2026
Market Watch · Digital · Strategy
Imagine launching a product with no PR firm, no press release, no paid ads. You build it in half a
By BrandingSchool.NG
October 13, 2026
Market Watch · Culture · Strategy
Imagine you gave ₦250 million to renovate a school in your hometown. You brought in someone you trusted to supervise
By BrandingSchool.NG
October 12, 2026
Market Watch · Case Study · Strategy
On October 5, 2026, a Nigerian fintech company that had survived a fraud allegation, a founding CEO exit, and a
By BrandingSchool.NG
October 9, 2026
Market Watch · Digital · Strategy
Imagine you have been working on something for years. Your team has mapped 65 million properties, building by building, across
By BrandingSchool.NG
October 8, 2026
Market Watch · Leadership · Strategy
Every Nigerian bank now has money. What happened to their brand? Nigeria’s banking sector just completed the most significant capital
By BrandingSchool.NG
October 7, 2026
Market Watch · Leadership · Strategy
When TIME magazine published the Tosin Eniolorunda TIME100 Next 2026 recognition on Monday, October 5, most of Nigeria’s business media
By BrandingSchool.NG
October 5, 2026
Market Watch · Digital · Strategy
Think about the last digital payment you made in Nigeria. The transfer you sent. The Paystack checkout you clicked through.
By BrandingSchool.NG
October 3, 2026
Market Watch · Leadership · Strategy
Go to any Nigerian home this week and check under the bathroom sink or beside the kitchen counter. There is
By BrandingSchool.NG
October 2, 2026