Insights
Leadership
Market Watch · Case Study · Leadership · Strategy
Imagine this: it is Monday morning in Lagos, the first day of the Bolt inDrive Lagos strike, and you are
By BrandingSchool.NG
October 22, 2026
Market Watch · Leadership · Strategy
Every Nigerian bank now has money. What happened to their brand? Nigeria’s banking sector just completed the most significant capital
By BrandingSchool.NG
October 7, 2026
Market Watch · Leadership · Strategy
When TIME magazine published the Tosin Eniolorunda TIME100 Next 2026 recognition on Monday, October 5, most of Nigeria’s business media
By BrandingSchool.NG
October 5, 2026
Market Watch · Leadership · Strategy
Go to any Nigerian home this week and check under the bathroom sink or beside the kitchen counter. There is
By BrandingSchool.NG
October 2, 2026
Market Watch · Leadership · Strategy
Imagine walking into a room where two people have been having the same conversation for twenty-five years. One of them
By BrandingSchool.NG
October 1, 2026
Market Watch · Leadership · Strategy
Picture this. You build a company in Nigeria. Ten years later, you are at the United Nations General Assembly, and
By BrandingSchool.NG
September 30, 2026
Market Watch · Leadership · Strategy
The HBM Nigeria brand strategy making rounds in Nigerian business media this week has a number buried inside it that
By BrandingSchool.NG
September 29, 2026
Market Watch · Leadership · Strategy
Imagine you spent 11 years building something that most people could not see. Not because it was hidden, but because
By BrandingSchool.NG
September 26, 2026
Market Watch · Leadership · Strategy
Imagine you told the whole market you were opening a restaurant. You printed the menus. You held the launch event.
By BrandingSchool.NG
September 22, 2026
Market Watch · Leadership · Strategy
Imagine a report card that says half the country knows you, uses you, and pays you every month. In September
By BrandingSchool.NG
September 15, 2026
Market Watch · Leadership · Strategy
The Dangote Petroleum IPO has been coming for so long that Nigerians began processing it emotionally before the prospectus even
By BrandingSchool.NG
September 9, 2026
Market Watch · Leadership · Strategy
Twelve years. That is how long Uber had to build something that would last in Nigeria. On September 2, 2026,
By BrandingSchool.NG
September 3, 2026