Insights

Marketing

We publish weekly insights, break down real Nigerian brand stories as they happen, and teach the principles that move you from unknown to unforgotten.

Market Watch · Case Study · Marketing

What Levi’s FIFA Moment Teaches About Brand Narrative Control

Imagine spending $170 million to put your name on a building. Then imagine someone covering that name with a white

By BrandingSchool.NG

June 15, 2026

Leadership · Marketing · Strategy

The Trust Growth Model — How Brands Actually Grow

Every business grows on sales. Every brand grows on trust. And these are not the same engine. This is the

By BrandingSchool.NG

May 9, 2026

Leadership · Marketing · Strategy

The Three Cardinals of Every Solid Brand — A Framework That Works

The most expensive mistake in Nigerian business branding is not a bad logo. It is not a poorly designed website.

By BrandingSchool.NG

May 9, 2026

Strategy · Marketing

How Brands Are Built in the Mind — The A-E-M Journey Explained

Your brand does not live in your logo. It does not live in your brand guidelines document. It does not

By BrandingSchool.NG

May 9, 2026

Strategy · Marketing

How Strong Is Your Brand? The BrandCore Strength Model Explained

The BrandCore Strength Model is a multiplicative framework I developed to equip businesses of any size and budget level to

By BrandingSchool.NG

May 9, 2026

Case Study · Market Watch · Marketing

Bokku Mart Ad Controversy: A Wake-Up Call for Nigerian Brands and Creatives

Authored by: Simeon Taiwo While my heart goes out to the management of Bokku Mart, and I genuinely pray for

By BrandingSchool.NG

October 30, 2025

Strategy · Digital · Marketing

How to build social proof quickly as a small business or startup

In the hustle and bustle of running a small business or startup in Nigeria, the power of social proof cannot

By BrandingSchool.NG

October 12, 2023

Strategy · Marketing

How to position your startup brand profitably in a market with big players

When you are entering an industry that has already established key players, there are a couple of things you want

By BrandingSchool.NG

October 2, 2023

Digital · Marketing · Strategy

3 quick hacks to fast-track your industry visibility

It’s one thing to be great at what you do, but it’s a totally different thing to be known for

By BrandingSchool.NG

September 3, 2023

Marketing · Strategy

Importance of customer lifetime value and how to calculate it

In branding, we talk a lot about improving your customers’ experiences on a regular basis, making them your top priority,

By BrandingSchool.NG

September 3, 2023

Leadership · Marketing · Strategy

How to manage disruptions without losing your corporate identity

We’re living in a rapidly changing world, and especially in this post-COVID era, the speed at which things are evolving

By BrandingSchool.NG

September 3, 2023

Marketing · Leadership · Strategy

The ocean is losing its blue color: Tesla’s CEO considers conventional advertisement

In a surprising turn of events, Tesla’s CEO, Elon Musk, announced during Tesla’s annual shareholder meeting on Tuesday, May 16,

By BrandingSchool.NG

September 3, 2023