Insights

Strategy

We publish weekly insights, break down real Nigerian brand stories as they happen, and teach the principles that move you from unknown to unforgotten.

Digital · Market Watch · Strategy

100 Million Cards Later, Interswitch Faces Nigeria’s Hardest Brand Challenge

Stand at any checkout counter in Nigeria this week and you will see something worth paying attention to. Interswitch contactless

By BrandingSchool.NG

November 3, 2026

Market Watch · Creative · Culture · Strategy

Lagos Fashion Week 2026: Nigerian Designers Own the Runway. Who Owns the Brand?

Walk into any runway show during Lagos Fashion Week 2026 this week and you will find yourself in the presence

By BrandingSchool.NG

November 2, 2026

Market Watch · Digital · Leadership · Strategy

DStv’s New Packages Are Official. What the Numbers Behind the Move Actually Mean.

On October 27, 2026, MultiChoice confirmed that the DStv new packages in Nigeria would be reduced to just four tiers:

By BrandingSchool.NG

October 30, 2026

Market Watch · Case Study · Leadership · Strategy

Shoprite Moved Into Your Neighbourhood. Did the Brand Strategy Follow?

In October 2026, Shoprite Nigeria announced it is reopening stores: not in the malls you remember, but in smaller, standalone

By BrandingSchool.NG

October 29, 2026

Market Watch · Culture · Leadership · Strategy

BellaNaija at 20: Twenty Years in the Same Lane

On October 17, 2026, BellaNaija at 20 became official. A star-studded gala in Lagos, attended by leading figures in Nigerian

By BrandingSchool.NG

October 28, 2026

Market Watch · Culture · Strategy

NAFDAC Fake Products List: What It Means for Brand Trust in Nigeria

Imagine picking up your phone and finding this in your family WhatsApp group: “NAFDAC has released a list of fake

By BrandingSchool.NG

October 27, 2026

Market Watch · Culture · Leadership · Strategy

First Bank, Portable, and the Art of Brand Rehabilitation

In May 2025, a musician known as Portable took to social media with a complaint that made First Bank of

By BrandingSchool.NG

October 27, 2026

Market Watch · Leadership · Strategy

30 Days Notice: What the Onafriq Baxi Shutdown Reveals About Building Your Business on Someone Else’s Platform

Somewhere in Lagos, Kano, or Port Harcourt, a POS agent woke up last week to news that the platform their

By BrandingSchool.NG

October 26, 2026

Market Watch · Leadership · Strategy

When the NCC Became Nigeria’s Telcos’ Customer Service Department

This is the NCC subscriber compensation story they are not writing about: it is February 2026, and you are somewhere

By BrandingSchool.NG

October 26, 2026

Strategy

Brand vs Branding: The Difference Every Business Owner Must Know

Brand vs branding: one is what you do, the other is what your customers remember. Learn the difference and a

By BrandingSchool.NG

October 26, 2026

Market Watch · Case Study · Strategy

At 50, Maltina Changed Its Face. The Campaign That Followed Tells the Real Story.

At the end of October 2026, Maltina marked half a century in the Nigerian market with a visual identity refresh.

By BrandingSchool.NG

October 23, 2026

Market Watch · Case Study · Leadership · Strategy

Bolt inDrive Lagos Strike: A Brand Trust Lesson for Every Nigerian Business

Imagine this: it is Monday morning in Lagos, the first day of the Bolt inDrive Lagos strike, and you are

By BrandingSchool.NG

October 22, 2026