Insights
Digital
Digital · Market Watch · Strategy
Stand at any checkout counter in Nigeria this week and you will see something worth paying attention to. Interswitch contactless
By BrandingSchool.NG
November 3, 2026
Market Watch · Digital · Leadership · Strategy
On October 27, 2026, MultiChoice confirmed that the DStv new packages in Nigeria would be reduced to just four tiers:
By BrandingSchool.NG
October 30, 2026
Market Watch · Digital · Strategy
Imagine launching a product with no PR firm, no press release, no paid ads. You build it in half a
By BrandingSchool.NG
October 13, 2026
Market Watch · Digital · Strategy
Imagine you have been working on something for years. Your team has mapped 65 million properties, building by building, across
By BrandingSchool.NG
October 8, 2026
Market Watch · Digital · Strategy
Think about the last digital payment you made in Nigeria. The transfer you sent. The Paystack checkout you clicked through.
By BrandingSchool.NG
October 3, 2026
Market Watch · Digital · Strategy
You probably first encountered Remita not because you chose it, but because something required you to. The FIRS tax portal.
By BrandingSchool.NG
September 24, 2026
Market Watch · Digital · Strategy
You have probably seen the announcement. Apple TV is coming to Nigeria. The world’s most valuable brand, seven years after
By BrandingSchool.NG
September 18, 2026
Market Watch · Digital · Strategy
Picture this. You are a Nigerian who has heard plenty about crypto but never actually tried it. You have seen
By BrandingSchool.NG
September 16, 2026
Market Watch · Digital · Strategy
What would you do if you woke up one morning and your business account was N750 million lighter? Not because
By BrandingSchool.NG
September 11, 2026
Market Watch · Digital · Strategy
Imagine you just finished a campaign. You spent real money on it. You put your brand behind a message you
By BrandingSchool.NG
September 1, 2026
Market Watch · Digital · Strategy
MTN Nigeria has roughly 90 million subscribers. Its MTN fintech arm ended 2025 with 3.7 million active wallets. That number
By BrandingSchool.NG
August 31, 2026
Market Watch · Digital · Strategy
Here is something that should make you stop: Moniepoint MonieWorld grew. Monthly transactions among UK customers were up 70%. The
By BrandingSchool.NG
August 31, 2026