Insights
Culture
Market Watch · Culture · Leadership · Strategy
On October 17, 2026, BellaNaija at 20 became official. A star-studded gala in Lagos, attended by leading figures in Nigerian
By BrandingSchool.NG
October 28, 2026
Market Watch · Culture · Strategy
Imagine picking up your phone and finding this in your family WhatsApp group: “NAFDAC has released a list of fake
By BrandingSchool.NG
October 27, 2026
Market Watch · Culture · Leadership · Strategy
In May 2025, a musician known as Portable took to social media with a complaint that made First Bank of
By BrandingSchool.NG
October 27, 2026
Market Watch · Culture · Strategy
On October 1, 2026, Nigerians queued at petrol stations. Voluntarily. On a public holiday. Because of a N66 per litre
By BrandingSchool.NG
October 15, 2026
Market Watch · Culture · Strategy
Imagine running a business that received a billion customer interactions in a single year. Not impressions. Not passive reach. A
By BrandingSchool.NG
October 15, 2026
Market Watch · Culture · Strategy
Imagine you gave ₦250 million to renovate a school in your hometown. You brought in someone you trusted to supervise
By BrandingSchool.NG
October 12, 2026
Market Watch · Case Study · Culture · Strategy
Think about the last brand that made you feel something. Not the last brand you bought. The last one you
By BrandingSchool.NG
September 23, 2026
Market Watch · Culture · Strategy
Nigerian brand positioning has a geography problem. And most business owners carrying it do not even know it is there.
By BrandingSchool.NG
September 17, 2026
Market Watch · Culture · Strategy
Glo Never Settle For Less is the campaign Globacom launched on its 23rd anniversary in August 2026. It is a
By BrandingSchool.NG
September 4, 2026
Culture · Leadership
Even if what you are selling is goodness and mercy, there is always the possibility of an unhappy customer. Negative
By BrandingSchool.NG
September 3, 2023
Culture · Leadership
While many organizations recognize the important role of front-line employees in delivering exceptional customer service, the question still remains: does
By BrandingSchool.NG
September 3, 2023