The Three Cardinals of Every Solid Brand — A Framework That Works
The most expensive mistake in Nigerian business branding is not a bad logo. It is not a poorly designed website. It is not even a…
Author: BrandingSchool.NG
How Brands Are Built in the Mind — The A-E-M Journey Explained
Your brand does not live in your logo. It does not live in your brand guidelines document. It does not live on your website, in…
How Strong Is Your Brand? The BrandCore Strength Model Explained
The BrandCore Strength Model is a multiplicative framework I developed to equip businesses of any size and budget level to measure their Brand Strength and…
Bokku Mart Ad Controversy: A Wake-Up Call for Nigerian Brands and Creatives
Authored by: Simeon Taiwo While my heart goes out to the management of Bokku Mart, and I genuinely pray for their recovery from the recent…
Lessons from Brand Identity Protection Strategy by Big Bull
Counterfeiting is a big problem for many businesses in Nigeria, from large companies like Big Bull Rice to small businesses trying to grow. When fake…
How to build social proof quickly as a small business or startup
In the hustle and bustle of running a small business or startup in Nigeria, the power of social proof cannot be underestimated. Imagine it as…
How to position your startup brand profitably in a market with big players
When you are entering an industry that has already established key players, there are a couple of things you want to be really mindful of…
Lessons from the Erisco Tomato Paste Review and the arrest of the reviewer
In recent news, a Facebook user named Chioma Egodi Jnr expressed dissatisfaction with Nagiko Tomato Paste bought for cooking. In her own words, “I went…
Brand-building lessons from the Apple Watch
When Apple came into the wristwatch space in 2015, they brought forward their core philosophy, which revolved around being innovative and going out of the…
3 quick hacks to fast-track your industry visibility
It’s one thing to be great at what you do, but it’s a totally different thing to be known for it. In the real game…
How to turn an angry customer to a brand advocate
Even if what you are selling is goodness and mercy, there is always the possibility of an unhappy customer. Negative feedback doesn’t always mean something…
Importance of customer lifetime value and how to calculate it
In branding, we talk a lot about improving your customers’ experiences on a regular basis, making them your top priority, and keeping them from considering…