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Market Watch · Leadership · Strategy
Every Nigerian bank now has money. What happened to their brand? Nigeria’s banking sector just completed the most significant capital
By BrandingSchool.NG
October 7, 2026
Market Watch · Leadership · Strategy
When TIME magazine published the Tosin Eniolorunda TIME100 Next 2026 recognition on Monday, October 5, most of Nigeria’s business media
By BrandingSchool.NG
October 5, 2026
Market Watch · Digital · Strategy
Think about the last digital payment you made in Nigeria. The transfer you sent. The Paystack checkout you clicked through.
By BrandingSchool.NG
October 3, 2026
Market Watch · Leadership · Strategy
Go to any Nigerian home this week and check under the bathroom sink or beside the kitchen counter. There is
By BrandingSchool.NG
October 2, 2026
Market Watch · Leadership · Strategy
Imagine walking into a room where two people have been having the same conversation for twenty-five years. One of them
By BrandingSchool.NG
October 1, 2026
Market Watch · Leadership · Strategy
Picture this. You build a company in Nigeria. Ten years later, you are at the United Nations General Assembly, and
By BrandingSchool.NG
September 30, 2026
Market Watch · Leadership · Strategy
The HBM Nigeria brand strategy making rounds in Nigerian business media this week has a number buried inside it that
By BrandingSchool.NG
September 29, 2026
Market Watch · Case Study · Strategy
Imagine you are running a digital investment platform. You have spent months preparing for the biggest IPO in Nigerian history.
By BrandingSchool.NG
September 28, 2026
Market Watch · Leadership · Strategy
Imagine you spent 11 years building something that most people could not see. Not because it was hidden, but because
By BrandingSchool.NG
September 26, 2026
Market Watch · Digital · Strategy
You probably first encountered Remita not because you chose it, but because something required you to. The FIRS tax portal.
By BrandingSchool.NG
September 24, 2026
Market Watch · Case Study · Culture · Strategy
Think about the last brand that made you feel something. Not the last brand you bought. The last one you
By BrandingSchool.NG
September 23, 2026
Market Watch · Leadership · Strategy
Imagine you told the whole market you were opening a restaurant. You printed the menus. You held the launch event.
By BrandingSchool.NG
September 22, 2026