Insights
Latest Insights
Market Watch · Digital · Strategy
You have probably seen the announcement. Apple TV is coming to Nigeria. The world’s most valuable brand, seven years after
By BrandingSchool.NG
September 18, 2026
Market Watch · Culture · Strategy
Nigerian brand positioning has a geography problem. And most business owners carrying it do not even know it is there.
By BrandingSchool.NG
September 17, 2026
Market Watch · Digital · Strategy
Picture this. You are a Nigerian who has heard plenty about crypto but never actually tried it. You have seen
By BrandingSchool.NG
September 16, 2026
Market Watch · Leadership · Strategy
Imagine a report card that says half the country knows you, uses you, and pays you every month. In September
By BrandingSchool.NG
September 15, 2026
Market Watch · Digital · Strategy
What would you do if you woke up one morning and your business account was N750 million lighter? Not because
By BrandingSchool.NG
September 11, 2026
Market Watch · Social Good · Strategy
Nigeria just got its first ethical finance platform. And the brand lesson buried inside the launch tells you more about
By BrandingSchool.NG
September 10, 2026
Market Watch · Leadership · Strategy
The Dangote Petroleum IPO has been coming for so long that Nigerians began processing it emotionally before the prospectus even
By BrandingSchool.NG
September 9, 2026
Market Watch · Culture · Strategy
Glo Never Settle For Less is the campaign Globacom launched on its 23rd anniversary in August 2026. It is a
By BrandingSchool.NG
September 4, 2026
Market Watch · Leadership · Strategy
Twelve years. That is how long Uber had to build something that would last in Nigeria. On September 2, 2026,
By BrandingSchool.NG
September 3, 2026
Market Watch · Leadership · Strategy
Brand acquisition in Nigeria rarely comes with an announcement. Most of the time, you find out the way Allawee’s customers
By BrandingSchool.NG
September 2, 2026
Market Watch · Leadership · Strategy
On September 21, 2026, something will happen that took three years to earn. Nigeria will be formally reinstated into the
By BrandingSchool.NG
September 1, 2026
Market Watch · Digital · Strategy
Imagine you just finished a campaign. You spent real money on it. You put your brand behind a message you
By BrandingSchool.NG
September 1, 2026