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Market Watch · Digital · Strategy
MTN Nigeria has roughly 90 million subscribers. Its MTN fintech arm ended 2025 with 3.7 million active wallets. That number
By BrandingSchool.NG
August 31, 2026
Market Watch · Digital · Strategy
Here is something that should make you stop: Moniepoint MonieWorld grew. Monthly transactions among UK customers were up 70%. The
By BrandingSchool.NG
August 31, 2026
Market Watch · Case Study · Marketing
Imagine spending $170 million to put your name on a building. Then imagine someone covering that name with a white
By BrandingSchool.NG
June 15, 2026
Leadership · Marketing · Strategy
Every business grows on sales. Every brand grows on trust. And these are not the same engine. This is the
By BrandingSchool.NG
May 9, 2026
Leadership · Marketing · Strategy
The most expensive mistake in Nigerian business branding is not a bad logo. It is not a poorly designed website.
By BrandingSchool.NG
May 9, 2026
Strategy · Marketing
Your brand does not live in your logo. It does not live in your brand guidelines document. It does not
By BrandingSchool.NG
May 9, 2026
Strategy · Marketing
The BrandCore Strength Model is a multiplicative framework I developed to equip businesses of any size and budget level to
By BrandingSchool.NG
May 9, 2026
Case Study · Market Watch · Marketing
Authored by: Simeon Taiwo While my heart goes out to the management of Bokku Mart, and I genuinely pray for
By BrandingSchool.NG
October 30, 2025
Case Study · Market Watch
Counterfeiting is a big problem for many businesses in Nigeria, from large companies like Big Bull Rice to small businesses
By BrandingSchool.NG
December 31, 2024
Strategy · Digital · Marketing
In the hustle and bustle of running a small business or startup in Nigeria, the power of social proof cannot
By BrandingSchool.NG
October 12, 2023
Strategy · Marketing
When you are entering an industry that has already established key players, there are a couple of things you want
By BrandingSchool.NG
October 2, 2023
Leadership · Case Study · Market Watch
In recent news, a Facebook user named Chioma Egodi Jnr expressed dissatisfaction with Nagiko Tomato Paste bought for cooking. In
By BrandingSchool.NG
September 29, 2023