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Latest Insights

We publish weekly insights, break down real Nigerian brand stories as they happen, and teach the principles that move you from unknown to unforgotten.

Case Study · Design · Market Watch

When Apple came into the wristwatch space in 2015, they brought forward their core philosophy, which revolved around being innovative

Digital · Marketing · Strategy

It’s one thing to be great at what you do, but it’s a totally different thing to be known for

Culture · Leadership

Even if what you are selling is goodness and mercy, there is always the possibility of an unhappy customer. Negative

Marketing · Strategy

In branding, we talk a lot about improving your customers’ experiences on a regular basis, making them your top priority,

Leadership · Marketing · Strategy

We’re living in a rapidly changing world, and especially in this post-COVID era, the speed at which things are evolving

Marketing · Leadership · Strategy

In a surprising turn of events, Tesla’s CEO, Elon Musk, announced during Tesla’s annual shareholder meeting on Tuesday, May 16,

Marketing · Strategy

What is branding? Learn what branding really means, why it matters in a crowded market, and how to tell if

Design · Marketing

We have plenty of designers right now. As a matter of fact, you can find a designer that fits your

Digital · Marketing

Just a couple of days ago, Threads by Instagram was launched, another formidable weapon in Mark’s arsenal that gained more

Culture · Leadership

While many organizations recognize the important role of front-line employees in delivering exceptional customer service, the question still remains: does

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